13-15 November 2016
Business information sessions at WOP-Dubai 2016
The Forum is designed to offer useful information and practical insights for trade visitors from throughout the value chain.
The conference programme has been edited by Tom Joyce, editor of FRESH FOCUS MIDDLE EAST, the premier magazine for the Middle East market published by Eurofruit Magazine.
All sessions are available FREE to all visitors and exhibitors at WOP Dubai 2016.
Eurofruit Business Forum 2016 session timetable is as follows:
13 NOVEMBER 2016
2pm - 2.30pm
Session 1: Why Chile?
Ronald Bown, Asoex (Chile)
The Chilean Fruit Exporters Association was established in 1935 to facilitate fruit exports from Chile to the rest of the world, including cherries, blueberries, kiwifruit, citrus and grapes. Chairman Ronald Bown will examine Chile's potential in the Middle East market, while highlighting the efforts of growers and exporters to improve productivity, efficiency and sustainability.
2.30pm - 3pm
Session 2: Fresh thinking in airfreight
Gerry Mundy, Aircoolbox (UK)
Aircoolbox is a greener and more cost-effective means of controlling fresh produce temperatures during air transit, offering a self-contained and re-usable system designed with airfreight in mind. Sales director Gerry Mundy sees the potential for the system to replicate its European success in the Gulf, where high temperatures increase the chances of spoilage and claims.
3pm - 3.30pm
Session 3: Consistent quality assured - Learning from the flower supply chain
Therese Puetz, Karavan Management Consulting (UAE) and Jeroen van der Hulst, FlowerWatch (Kenya)
Karavan Management Consulting is a new company providing specialist logistics advisory services, including cold chain management, and supports companies setting up commercial operations in the Middle East. FlowerWatch is recognised worldwide as a leading expert in monitoring and ensuring the quality and vase life of flowers. Therese and Jeroen will explain how the quality assurance concept implemented in the flower supply chain can be translated into the fresh fruit and vegetables sector, making it ideal for the unique challenges facing suppliers in the region.
14 NOVEMBER 2016
2pm - 2.30pm
Session 1: Opportunity knocks for Kenya
Abdirahman Harir, Harir International (Kenya)
Harir International is a Kenyan exporter of high-quality mangoes, avocados, passion fruit and vegetables, including beans, sugar snap peas, chilies, aubergines and okra. Abdirahman Harir will discuss the potential for Kenyan produce in the Gulf, where he expects diets to become increasingly healthy in the future as lifestyles change.
2.30pm - 3pm
Session 2: Produce from Belgium
Tom Premereur, REO Veiling and Raf Sels, Pomuni (Belgium)
REO Veiling is a cooperative fruit and vegetable auction based in Roeselare, Belgium, combining the production of over 3,000 growers and marketing an average of 60 different types of vegetables under optimal conditions. Pomuni is a specialist in potatoes, supplying high-quality fresh and frozen potatoes to retailers, wholesalers and food service companies. Tom and Raf will explain how their offering meets the needs of customers throughout the Gulf.
3pm - 3.30pm
Session 3: Premium European Kiwi hits the Gulf
Alexandros Arampatzis and Christos Lagouda, Premium European Kiwi (Greece)
Co-financed by the European Union and Greece, the Premium European Kiwi campaign aims to promote European kiwifruit in markets including the UAE, Canada and China. Win Consulting's Alexandros Arampatzis and agronomist Christos Lagouda will seek to raise awareness about the benefits of kiwifruit consumption and increase brand awareness of European kiwifruit.